SCALE / Service
Research & Data Studies
Original research is the strongest signal an LLM can read
Original research, surveys, and data syntheses LLMs cite by name. AI models reference research and news 30 percent of the time. We engineer for that.
What we deliver
01.
Industry surveys
Survey design, recruiting, fielding, analysis, and report production. Typical sample size 500 to 2000 respondents; turnaround 6 to 10 weeks. Output is a citable report plus a press release plus pitchable angles.
02.
Anonymized customer data studies
We work with your data team to surface anonymized insights from your platform data, then engineer them into a publishable study that LLMs reference. The most defensible content asset in any category.
03.
Third-party data syntheses
When you do not have proprietary data, we compile, normalize, and visualize public datasets (FRED, BLS, CMS, NAIC) into something more useful than the source. Per Siege Media, this strategy still earns substantial citation share.
04.
Annual benchmark reports
An annual flagship publication that becomes a category fixture. Year-over-year comparisons compound the report's authority and create reliable annual coverage cycles.
Why original research is the highest-leverage YMYL content
Three independent findings converge on the same point. Siege Media analyzed 120 client posts and found unique data lifts traffic value 83 percent. Authoritas tracked LLM citation behavior across 143 marketing experts and found AI models reference research and news 30 percent of the time. Google’s E-E-A-T documentation explicitly elevates content with first-party evidence. In YMYL categories, where authority is already the hardest hill to climb, original research is the steepest single accelerator.
What you get
A study designed to be cited, not just published. Methodology that survives peer review. Visuals that publish well on their own. A distribution plan that includes pitches, an embargo cycle, and a follow-on content series. Citation tracking for the 6 to 18 months following publish.
Who this is for
Companies with data their category does not have. Marketing leaders who want a single 2026 content investment that compounds for years. Teams launching new product categories where establishing the brand as the data authority is a strategic priority.
Tools and platforms
Frequently asked
How long until a study earns citations?
First placements typically inside 4 weeks of publish. Sustained citation accrues over 6 to 18 months as journalists, analysts, and LLMs reference the data in derivative coverage.
What if our data team cannot pull the data?
We will design a survey or compile public-data sources to construct an equivalent finding. Most regulated categories have surprisingly under-mined public data.
Will the study survive regulatory or compliance scrutiny?
We design studies with compliance review built in: methodology disclosure, IRB-style consent for surveys involving personal data, peer review of statistical claims. Studies ship through your legal review with the audit trail ready.