SCALE / Service
Digital PR & Authority Building
Authoritative citations that AI models keep referencing
Earn citations from authoritative outlets LLMs and Google trust. Financial and healthcare media relations, data pitches, and linkable assets.
What we deliver
01.
Financial and healthcare media relations
Pitches to Forbes, WSJ, MarketWatch, Bloomberg, Bankrate, Healthline, MedCity News, and the vertical trade press that buyers in your category actually read. Relationships, not blast lists.
02.
Data-pitch campaigns
Original data turned into pitchable stories. The story is the data; the link and the citation are the byproducts. Per Siege Media's case studies, this approach drove 1,580 links for The Zebra and 1,000 links in 6 months for Embroker.
03.
Linkable asset development
Reports, surveys, calculators, and indexes that journalists cite even when we are not actively pitching them. The strongest assets keep earning links for years.
04.
Authority infrastructure
Author bylines on the right outlets, podcast appearances, expert quote placements, and conference speaker submissions. Citation share grows when your team's names show up alongside your domain.
Why authority matters more in YMYL
E-E-A-T is the framework. The way you actually build authoritativeness and trust is by showing up in places that already have them. Forbes citing your data, Healthline quoting your medical advisor, Bankrate linking to your research: these are signals that translate directly into search rankings, LLM citations, and customer trust.
In low-stakes categories, you can rank without external authority signals. In banking, healthcare, insurance, and collections, you cannot.
What you get
A documented outreach strategy targeting outlets your buyers actually read. A monthly cadence of pitches, placements, and follow-ups. A reporting dashboard with placement count, domain rating, anchor text distribution, and prompt-level LLM citation tracking. And the editorial support to build the data, reports, and bylines worth pitching.
Who this is for
Marketing leaders who recognize that organic growth in YMYL requires earning the authority signals competitors already have. Companies preparing for an IPO, acquisition, or category-defining moment where third-party credibility matters. Brands whose product is excellent but whose Wikipedia and Knowledge Panel are thin or wrong.
Tools and platforms
Frequently asked
Is digital PR still effective when LLMs are taking traffic from publishers?
More effective. LLMs preferentially cite content from authoritative publishers; earning links and quotes from those publishers is now a direct AI-visibility lever, not just an SEO one.
What is a realistic outcome from a 6-month engagement?
For most fintech and healthcare clients we target 20 to 50 earned placements in 6 months, with 60 to 80 percent in DR-70-plus outlets. Citation share in LLM responses for category prompts is the secondary metric we report.
Do you also do thought leadership ghostwriting?
Yes. Byline content for your executives placed in trade and tier-one outlets is one of the higher-leverage forms of digital PR for B2B regulated brands.